Minnesota alumnus builds 21st century bait shop
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SPIRIT LAKE, Iowa - Feb. 25, 2010 -- You can buy leeches and worms online? According to Minnesota alumnus Mark Jewell, of Jewell Outdoors, www.jewelloutdoors.com, the answer is always yes. While many people who grow up in agriculture are involved in typical farming operations like dairy, beef, or crop production. Jewell’s story is a little different. “Growing up as the son of a leech farmer was an experience very few friends could relate to,” said Jewell. Nicknames like “leech guy” or “leech wrangler” were common. This experience, coupled with a life changing FFA career set Jewell on the path to where he is today.
"In FFA, my Supervised Agricultural Experience program was based in Specialty Animal Production (Entrepreneurship). We raised and trapped thousands of pounds of leeches. The educational opportunity available through FFA taught me the value of owning and operating my own business,” said Jewell. “Not only did I win awards because of my SAE, I learned the value of a good idea, an honest day’s work and record keeping.”
Jewell decided to take his passion for web and social media marketing and combine it with his many connections in the live fishing bait industry. The product is Jewell Outdoors, a 21st Century Online Bait Shop that delivers live bait direct to the front doors of people who fish. “In 2009, we tested the waters of selling live bait online,” said Jewell, “and the result was growing to a customer base of nearly 500 people, in 25 states.”
Jewell Outdoors uses YouTube to showcase how they catch and process their products, Twitter to engage in conversation, Facebook to find new fishing friends, and a tailored social network for customers who want more.
This year, Jewell Outdoors is adding a new service of value to FFA members in many states. The company is offering to help FFA chapters raise money by participating in its new Partners Program. Agriculture teachers can register their chapters and receive a special promotional code. FFA members can then share this information with family members, neighbors and friends. Each time that chapter’s code is used, Jewell Outdoors tracks the sale and pays the chapter a 10 percent commission.
The specialty products of Jewell Outdoors are leeches and Canadian Night Crawlers, although the line is quickly expanding. “More than 50,000 pounds of leeches will get used in the United States every summer,” Jewell said, “We’ve captured the online market for these little suckers by providing a superior live bait product and ridiculously courteous customer service. We evaluate our leeches and night crawlers like producers evaluate cattle. We also offer the unique service of shipping direct to your front door, place of work or fishing destination. Our concern for customers is top priority. We’ve gone so far as to provide an online social network, Twitter account, and Facebook pages, so we are always available to our customers."
Jewell Outdoors will soon be offering an extended line of fishing, hunting and camping gear. However, just like the FFA and the agriculture industry, they will stay true to their roots and continue to provide live bait better than anyone else.
Jewell was initiated by Lambda Chapter in 2000.
information courtesy of AgPR.
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